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B2B2C

Breathing AI

From zero-to-one at an innovative wellness startup providing a seamless and effortlessly elevate your mood, health, and performance.

Hands-On with Tools: Tools which i used on daily basis

Hands-On with Tools: Tools which i used on daily basis

Hands-On with Tools: Tools which i used on daily basis

The Challenges and Outcomes

  1. Overall design system was too colorful and had poor usability heuristics


  2. Onboarding was broken: high friction for users with high drop off rates


  3. No clear guidance to users after registration


  4. Adding Dark Mode to the current version


  5. Design systems and components building for better developer's hand off



4X

Downloads

Downloads

37%

User Retention Ratio

User Retention Ratio

79%

User Satisfaction Rate

User Satisfaction Rate

156+

User's from 156+ Countries

User's from 156+ Countries

User's from 156+ Countries

The Process

Define & Discover
User Interview
Identifying pain points
Brainstorming different Ideas
Wireframing & Prototyping
User Testing & Evaluation

Taken Actions

01

Defining the Product Roadmap

Defining the Product Roadmap: Prioritizing Tasks, Enhancing Iterations, and Introducing New Features for Quarter-on-Quarter Success

02

Cultivating User Needs & Values in product

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Revamping key feature and adding dark mode

Introducing Dark Mode and Implementing Key Enhancements to Elevate the Tool

04

Improve Design Systems and components

Introducing a New Component Library and Design System for Seamless Product Evolution and Developer Handoff

01

Defining the Product Roadmap

Defining the Product Roadmap: Prioritizing Tasks, Enhancing Iterations, and Introducing New Features for Quarter-on-Quarter Success

02

Cultivating User Needs & Values in product

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Revamping key feature and adding dark mode

Introducing Dark Mode and Implementing Key Enhancements to Elevate the Tool

04

Improve Design Systems and components

Introducing a New Component Library and Design System for Seamless Product Evolution and Developer Handoff

01

Defining the Product Roadmap

Defining the Product Roadmap: Prioritizing Tasks, Enhancing Iterations, and Introducing New Features for Quarter-on-Quarter Success

02

Cultivating User Needs & Values in product

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Revamping key feature and adding dark mode

Introducing Dark Mode and Implementing Key Enhancements to Elevate the Tool

04

Improve Design Systems and components

Introducing a New Component Library and Design System for Seamless Product Evolution and Developer Handoff

Interview

1. What’s your day start with ?

2. Breakdown of the day in 3 parts

3. How frequent you take break in your work day

4. What are the major problems faced using the tool ?

5. What other tool or app you use to uplift your mood during work day

Participants

We chose some of the current users and from multiple Industry to interview. Interviews conducted were semi- structured in nature. All from different organizations such as Health, IT and Finances

Observations

We observed everyday users to understand how their mood is affected to the productivity of the work. We looked at the tools they use, how often they take breaks, and what activities they engage in during those breaks. That also helps us to understand where our product needs to be revamp of the designing aspect

User Research

I collaborated with the researchers and domain experts in the team to understand our core users, their environment, and majors tasks to accomplish. We interviewed few participants and gathered data on their current workflow and major challenges. This data helped us in finding opportunites to solve the problems.

Interview

1. What’s your day start with ?

2. Breakdown of the day in 3 parts

3. How frequent you take break in your work day

4. What are the major problems faced using the tool ?

5. What other tool or app you use to uplift your mood during work day

Participants

We chose some of the current users and from multiple Industry to interview. Interviews conducted were semi- structured in nature. All from different organizations such as Health, IT and Finances

Observations

We observed everyday users to understand how their mood is affected to the productivity of the work. We looked at the tools they use, how often they take breaks, and what activities they engage in during those breaks. That also helps us to understand where our product needs to be revamp of the designing aspect

Research Insights

After conducting interviews and observations I created user personas with information about their behaviors, technologies used, pain points & their needs

Some user’s switch to multiple music application to boost there mood according to the music

User’s need something to track there break and wellness analytics

Users mainly use different devices such as mobile during the break, which is again different device

Users want something like reminder to take break take break which is easy to take a break, and boost there productivity

Some user’s switch to multiple music application to boost there mood according to the music

User’s need something to track there break and wellness analytics

  • Users mainly use different devices such as mobile during the break, which is again different device

  • Users want something like reminder to take break take break which is easy to take a break, and boost there productivity

  • Some user’s switch to multiple music application to boost there mood according to the music

  • User’s need something to track there break and wellness analytics

Heuristic Evaluation

We have perform Heuristic Evaluation to the current version to understand the user pain point and improve user journey

Click me to view Heuristic Evaluation

Click me to View

Designs shipping with style

Designs shipping with style

Revamping 4 key features of the tool

Revamping 4 key features of the tool

Stress Less

breathing.ai tool detects stress in real time, and suggests a short 1 - 3 minute break, guided meditation, breathing exercise, or seated movement -- all at your work station -- reducing stress while increasing productivity.

breathing.ai tool detects stress in real time, and suggests a short 1 - 3 minute break, guided meditation, breathing exercise, or seated movement -- all at your work station -- reducing stress while increasing productivity.

Stress Less

Swipe left and right to see the Before and After comparison of the current version

Feel more relaxed throughout the day by adapting your screen to your heart’s most calming color, and find out what color calms you down the most with breathing.ai’s technology.

Relax More

Activate flow state and reduce stress while you work with relaxing background sound.

Soothing Sounds

Track your most stressful day to your calmest one yet with the click of a mouse. Monitor your progress and watch your break minutes add up as you stay focused and relaxed.

Health Analytics

Relax More

Feel more relaxed throughout the day by adapting your screen to your heart’s most calming color, and find out what color calms you down the most with breathing.ai’s technology.

Soothing Sounds

Activate flow state and reduce stress while you work with relaxing background sound.

Health Analytics

Track your most stressful day to your calmest one yet with the click of a mouse. Monitor your progress and watch your break minutes add up as you stay focused and relaxed.

Outcome



We saw significant increase in user engagment. New user download rate was increased substantially. The revamp of all the features helped user to feel empathy for earlier user pain points

4X

Downloads

Downloads

37%

User Retention Ratio

User Retention Ratio

79%

User Satisfaction Rate

User Satisfaction Rate

156

User's from 156 Countries

User's from 156 Countries

The Learnings


  1. Part of team for entire process of ideation, planning, design, and branding


  2. One of my recent shipped product for Consumers from 156 countries.


  3. Experienced learning from mistakes and making stronger comebacks


  4. Having a manager's and senior designer's backing is crucial to a designer's growth, and I was fortunate to have that.



What’s your story? I’d love to hear it.

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© Jan 24. Designed by Paarth Parrekh

What’s your story? I’d love to hear it.

Hire Me

Home

Projects

Blogs

Know about my availability ?

LinkedIn

Medium

mr.parekhparth@gmail.com

© Jan 24. Designed by Paarth Parrekh

What’s your story? I’d love to hear it.

Hire Me

Home

Projects

Blogs

Know about my availability ?

LinkedIn

Medium

mr.parekhparth@gmail.com

© Jan 24. Designed by Paarth Parrekh